Havas Media Group Australia has announced two strategic appointments, with Mark Campbell - Head of Content and Rogan Gilhespie - Head of Data (APAC) joining the team. As Head of Content and Data respectively, Mark and Rogan will play key roles in the broader Havas Village strategy to better integrate media, digital, creative and PR to drive innovation and efficiencies for clients.
Campbell brings 18 years experience in media to his new role at Havas Media, where he will be charged expanding the agency's content offering for clients.
Most recently the national director of LiquidThread, Starcom's global content division,Campbell’s experience spans a number of senior roles in companies including Zenith, Carat WW and MindShare with client experience including Land Rover, Jaguar, Unilever, Nestle, Pepsi, Ford, Samsung and Optus.
Gilhespie previously worked for Havas Media UK, where he launched the data planning, digital CRM and analytics teams.
In his new role, Rogan will be responsible for leading and developing the business' data offering in Australia and across APAC. With almost 20 years in the industry, he has experience working with a number of global brands including: Hyundai/Kia, Credit Suisse, BSkyB, Unilever, Nissan, Emirates and Pernod Ricard.
Commenting on the appointments, Mike Wilson, CEO, Havas Media Group Australia, said, “I'm really excited to have Mark and Rogan join the team at this important point in our agency's journey. They are some of the most sought after guys in the industry, so the fact that they have come to work with us is a big win for me as we start to make real waves in the local market."
"Rogan comes to us from our sister agency in the UK and has a proven track record of delivering data-driven innovation so we're putting him to work straight away to move the needle for clients in a meaningful way. Mark has such a strong creative background in developing content for brands that delivers meaningful connections with consumers. We're really excited to harness his creativity for our clients as part of our ongoing investment in expanding our service capabilities and strengths."
Havas Media is now in its second year of operation in Australia, and has expanded to a team of 45 and a number of local recent wins of Boohoo.com, Dubai Tourism, QBE and Ubisoft media accounts to add to its global assignments on companies such as Emirates and LG Electronics.
Genres: Peoplelbbonline.com, Thu, 23 Jul 2015 00:01:50 GMT