Film produced by Pulse celebrates uniqueness of each hand-made, custom-built Phantom car
What do Siamese fighting fish and the iconic Rolls-Royce Phantom have in common? Each is an exquisitely unique creation, with no two the same; each unmatched, and unrivalled.
To promote the latest generation of Rolls-Royce’s most recognisable and celebrated model, creative agency Havas London tapped into the very heart of what sets this car apart. Rolls-Royce Phantoms are commissioned, not bought. As such, each is completely unique – designed on a bespoke basis and hand-made in Goodwood, England. They are each One of One.
It is this uniqueness that Havas celebrates through one of a series of short films from award-winning director Sam Pilling, best known for Sky Sports F1’s No More One Horse Race and BMW’s Inner Child. Shot through Pulse Films, it proceeds further digital, social and direct campaigns including an individually personalised book and micro photography artwork.
The elegant, ethereal Fish focuses on the colorful and ornate Siamese fighting fish, unique in that it too has no rival. And like the Phantom, no two are ever the same.
Mark Whelan, Chief Creative Officer at Havas UK, adds: “What a privilege to create work for such an icon. On top of that we were very chuffed to get Sam and he has done us proud.”
The One of One campaign is Havas’ first since winning the Rolls-Royce account in April 2017.