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Havas London's Debut Film for Rolls-Royce is Simply Mesmerising

Creative 460 Add to collection

Film produced by Pulse celebrates uniqueness of each hand-made, custom-built Phantom car

Havas London's Debut Film for Rolls-Royce is Simply Mesmerising
What do Siamese fighting fish and the iconic Rolls-Royce Phantom have in common? Each is an exquisitely unique creation, with no two the same; each unmatched, and unrivalled.
To promote the latest generation of Rolls-Royce’s most recognisable and celebrated model, creative agency Havas London tapped into the very heart of what sets this car apart. Rolls-Royce Phantoms are commissioned, not bought. As such, each is completely unique – designed on a bespoke basis and hand-made in Goodwood, England. They are each One of One.

It is this uniqueness that Havas celebrates through one of a series of short films from award-winning director Sam Pilling, best known for Sky Sports F1’s No More One Horse Race and BMW’s Inner Child. Shot through Pulse Films, it proceeds further digital, social and direct campaigns including an individually personalised book and micro photography artwork.
The elegant, ethereal Fish focuses on the colorful and ornate Siamese fighting fish, unique in that it too has no rival. And like the Phantom, no two are ever the same.
Mark Whelan, Chief Creative Officer at Havas UK, adds: “What a privilege to create work for such an icon. On top of that we were very chuffed to get Sam and he has done us proud.”
The One of One campaign is Havas’ first since winning the Rolls-Royce account in April 2017.  
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Media Agency

Media Agency: MEC

Creative Agency

Creative Agency: Havas London

Copywriter: Joe Williams

Executive Creative Director: Ben Mooge

Senior Account Director: Oliver Lester

Managing Partner: Dan Gibson

Production Assistant: Adrianne Godfrey

Account Managers: Juliette Richard

Planners: Niccolo Rigo

Agency Producer: Katie Wood

Post Production / VFX

Post Production Company: Electric Theatre Company

Producer: Jon Purton

Production Company

Production Company: Pulse

Director: Sam Pilling

Producer: Arlene McGann


Advertiser: Rolls-Royce Motor Group

Brand Manager: James Warren

General Manager: Pierre-Olivier Garcin

Global Communications: Matthew Knott

Chief Creative Officer: Mark Whelan

Genres: Scenic

Categories: Automotive, Cars

Havas UK, Mon, 26 Mar 2018 10:52:33 GMT