Colson Coors Brewing Company has today appointed Havas London as lead agency for strategy , creative and social for Rekorderlig, it's premium Swedish cider brand. The pitch, run by ISBA, pitted Havas against Saatchi&Saatchi, Brothers & Sisters and Brokkr. This move sees Molson Coors Brewing Company begin to consolidate more business into Havas after appointing them to the Carling brand in February this year.
Clare Wright , Head of Cider at Molson Coors Brewing Company said: "Yet again, Havas have proved they are a step ahead of the pack right now. The speed with which their team got to grips with Rekorderlig was incredibly impressive and their strategic and creative rigour will stand us in good stead as we look to grow our share of the cider category".
Xav Rees, CEO at Havas London said: "Rekorderlig is a fantastic product and a brand worthy of much greater fame. We can't wait to bring it to the attention of a wider range of British drinkers".