Havas Life's Durex Naturals Campaign is Soaked in Natural Imagery
Produced by filmservice and directed by Jeremy Charbit the sultry, scenic spot aims to normalise lubrication products for women
A splash of sensations comes from the new commercial made for Durex Naturals intimate gel.
The task was to normalise the perception of lubes among women. Durex, with the help of Havas Life Moscow, promotes the gel that is as natural to use as any beauty product. So the sensation of natural moisture comes not only from the message, but from the visuals, music and sound as well.
The spot runs in different European countries (incl. France, UK, Italy, and others).
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Advertiser: Reckitt Benckizer
Production Company: Filmserviсe
Director: Jeremy Charbit
Creative Agency: Havas Life Moscow
Copywriter: Vaselina Kramar
Art Director: Ludmila Agafonova
Group Account Directors: Natalia Repko
Strategy Director: Irina Konovalova
Account Supervisor: Anna Kuznetcova
Strategic Planner: Anastasia Boykova
Head of TV / Production: Irina Svetlakova
Categories: Sexual Health, Corporate, Social and PSAsHavas US, Wed, 25 Apr 2018 15:13:06 GMT