Havas Media Group India today announced the agency’s appointment as the Media AOR of Spice Mobile. The agency was appointed the business after a pitch process which involved multiple agencies. As media agency of record, Havas Media India will handle Spice Mobile’s traditional, digital and mobile duties. The account will be handled from the agency’s Gurgaon office. The incumbent on the business was OMD.
Sriwant Wariz, Marketing General Manager of Spice said, “This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Their dynamic and entrepreneurial approach was in sync with our brand philosophy. ”
Commenting on the appointment, Anita Nayyar, CEO of Havas Media Group, India and South Asia said, “Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our Meaningful Brands framework, we will further enhance the relevance of the brand among its consumers. We look forward to this association.”
“Havas Media’s entrepreneurial approach has paid us huge dividends. Our Digital At the Core philosophy resonates with the clients and provides Meaningful communication solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it,” continued Mohit Joshi, Managing Director of Havas Media Group India.