Havas helia have appointed former Publicis Creative Director Sue Higgs to the newly created position of Group Creative Director. Higgs will work across all of the agency’s accounts, with a key focus on Dove. Higgs will report directly to Group Executive Creative Director Steven Bennett-Day.
Higgs joins from Publicis, where she headed up the creative output on Nescafe, Buxton, SMA and the Canadian airline WestJet. Higgs has a wide variety of awards to her name, including a Gold Cannes Lion, Gold Campaign Big Awards, and silvers at The One Show for brands such as Vauxhall, Comfort and WWF. Most recently, Higgs won at a Creative Circle for Circle Collective, a social enterprise that helps get young people from diverse backgrounds jobs.
“I love ideas. I love film and I love an adventure. Joining Havas helia is the perfect way to marry all three, that is, ply my trade in a different space.”
“Sue's skills and experience in beautiful brand film is the perfect compliment to the digital and data biased creative we have at Havas helia. It's going to make for a great adventure.”
Before Publicis, Higgs worked at Ogilvy & Mather for 13 years, and had previously had spells at M&C Saatchi and Lowe Howard-Spink, where she began her career. One of the leading talents within the UK advertising industry.
About Havas helia
Havas helia, part of the Havas Creative Group, is a full service global agency, the sole global digital agency of record for Dove, Surf and Dove Men+Care, with clients as diverse as Tesco Clubcard, and Volvo. Its focus is on working with data to deliver digital communications that allow it to build more meaningful connections between brands and consumers. It reflects their belief that data is core to its continued growth through the evolution of structure, operations and products that deliver best-in-class creativity technology and data to their clients. Previously known as Havas EHS, the agency is expanding globally under the helia brand and redefining the face of data.