Havas Group Collects 59 Shortlists at 2022 Eurobest Awards
Eurobest, the most prestigious pan-European honour for creative excellence, has announced their 2022 shortlist and Havas Group has received 59 recognitions which are linked to 17 campaigns coming from Havas Media Group, Havas Group, Havas Creative and BETC Group.
Havas Media Group’s received 13 shortlists for three campaigns, two coming from our brand-new Havas Play agency in Paris, and the other from Havas Media and Havas Milan.
Shortlisted Havas Media Group Work:
Three shortlists for NAverse: A Havas Play campaign designed to help drug users overcome addiction and increase awareness for Narcotics Anonymous in France. The team designed NA- Verse: THE FIRST NARCOTICS ANONYMOUS MEETING IN THE METAVERSE to provide a virtual forum where addicts could seek help without feeling shame in this virtual, anonymous setting.
Eight Shortlists for Adopt a Mod: This Havas Play campaign tackled pet abandonment, which has a higher prevalence in France than in any other country. The team capitalised on the launch of STRAY, a video game featuring a stray cat. They ‘hacked’ the game by modelling five real cats coming from Société Protectrice des Animaux (SPA) and integrated them into the game, bringing much-needed publicity to this issue.
Two shortlists for Neverending Chase for Affinity – Ultima: A campaign created by Havas and Havas Media Milan that leveraged side field LED displays during an Italian Serie A Soccer match to bring attention to Ultima Mini, food for dogs below 10kg of weight. Every time the ball moved on the field, a 3D animated Jack Russell tirelessly chased around, running and turning with the player.
The rest of the shortlisted campaigns from the Havas network are as follows:
BETC picked up a total of 27 shortlists for the following campaigns:
- Gender Swap for Women in Games
- Oodyssey for Reckitt – Veet Men
- Outlaw Runners for Distance
- The 9th Lane for Lacoste
- The Tattoo Duo Over for Duolingo
- KFC Origins for KFC France
Havas Germany took six shortlists for Staybl for German Parkinson Association, one very meaningful project helping people with Parkinson stabilise the screens of their smartphones and tablets.
Havas London was rewarded with three shortlists for campaign The Real Self-Checkout for ASDA.
Havas Spain got two shortlists for campaign The Uninterrupted Playlist for OUIGO.
Havas Turkey is back with their multi-award-winning campaign in the Creative Effectiveness category, the Water Index for Reckitt-Finish.
Buzzman France - four shortlists with two campaigns: Back Market – The Cats for Back Market and The Ad-Jacking for Uber Eats.
The Eurobest Awards are the benchmark for creative and effective branded communications in Europe.
Gold, Silver and Bronze Eurobest Award winners will be announced on Monday, December 12th, followed by the Grand Prix and Special Awards winners on Wednesday, December 14.
For a complete list of the shortlist, visit the official Eurobest Website.
