Havas Media Group earned one Grand Prix, two silver medals and one bronze medal for two campaigns – one from Havas Play in France, and one from Havas Media and Havas Milan in Italy. - at the 2022 Eurobest Awards.
Havas Media Group’s Winning Work:
Havas Play. Adopt a Mod – Silver in Direct and Silver in Health
This campaign from Havas Play tackled pet abandonment, which has a higher prevalence in France than any other country. The team capitalized on the launch of STRAY, a video game featuring a stray cat. They ‘hacked’ the game by modeling five real cats from Société Protectrice des Animaux (SPA) and integrating them into the game, bringing much needed publicity to this issue.
Havas and Havas Media Milan. Neverending Chase – Grand Prix and Bronze in Outdoor
This campaign leveraged side field LED displays during an Italian Serie A Soccer match to promote Ultima Mini – food for dogs below 10kg. Every time the ball moved on the field, a 3D animated Jack Russell Terrier tirelessly chased around the stadium screens, running, and turning with the players.
The rest of the winning campaigns from the Havas network are:
BETC picked up a total of 16 medals for the following campaigns:
Gender Swap for Women in Games
Outlaw Runners for Distance
The 9th Lane for Lacoste
The Tatoo Duo Over for Duolingo
Havas Germany received 3 medals for Staybl for German Parkinson Association, a project helping people with Parkinson’s stabilise the screens of their smartphones and tablets.
Havas London was rewarded with 1 medal for The Real Self-Checkout for ASDA.
Buzzman France – 1 medal with The Ad-Jacking for Uber Eats.
The Eurobest Awards are the benchmark for creative and effective branded communications in Europe. From a total of 2,959 entries from 31 countries, 640 pieces of creative work have been shortlisted for this year’s awards.
For a complete list of the winners, visit the official Eurobest Website.