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Havas Group Appointed to Help Build Game Changing 'Kayo Sports' Streaming Brand

28/11/2018
Advertising Agency
Sydney, Australia
42
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The partnership involves the full breadth of the Havas Group

Kayo Sports has today announced the appointment of the Havas Group to help build the proposition for its revolutionary new streaming brand. The Group has been working with the newly-launched platform behind closed doors since the beginning of the year while the service was built. The Group were tasked with developing the brand architecture of the business, customer value proposition, brand name, brand identity, communications strategy and creative campaign.
 
The partnership involves the full breadth of the Havas Group, leveraging the group's cut-through creativity, digital marketing expertise, dynamic PR offering and smart media solutions, through Host/Havas, Havas Media, Red Agency and One Green Bean.
 
Says Naren Sanghrajka, managing partner, Host/Havas: "It's not often you get to launch a game-changing product and brand into the market. It's been an incredibly exciting journey over the last year as we've worked through the formation of the business, product and communications. We're delighted to launch the integrated campaign and get the word out there so consumers can get as immersed into the platform as we have been in recent months."

Says Carly Loder, chief marketing officer, Kayo Sports: "Havas' ability to provide integrated solutions across the board has been integral in launching this game changing product. Working together we will continue to meet the rapidly evolving needs of the market and we're looking forward to partnering with the Havas Group to help us bring them to life."
 
Says Anthony Freedman, chairman, Havas Group ANZ: "We're delighted to partner with Kayo Sports on a range of projects. It has been a truly collaborative effort, drawing on the full breadth of our services and specialist expertise."

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