Wed, 21 Jul 2021 15:28:03 GMT
Havas Entertainment, Havas Media Group’s recently launched entertainment proposition, is announcing two new hires for JUMP, its culture and content agency. Micaela Maciel joins as creative strategy director, while Drew Wolf joins as creative director, with both sitting within JUMP.
Micaela was most recently strategy director at global brand consultancy Revolt, where she worked on communications for H&M US and built the content strategy for The Opponent, a new community platform for women in sport. She was previously senior creative strategist at Amplify, Campaign’s brand experience agency of the Decade, developing strategies for brands including adidas, Jack Daniel’s and Smirnoff.
In her new role at Havas Entertainment, Micaela will lead strategy for JUMP, with a focus on content and partnerships. She will work closely with Strategy Partner, Rebecca Hughes, and report to Terri Squibb, head of partnerships and joint head of JUMP.
A champion of diversity, inclusivity and mental health, Micaela has also held positions at agencies including Hill & Knowlton Strategies and freuds.
With experience of developing and overseeing content studios creating high quality content at scale, Drew joins Havas Entertainment after nearly a year-and-a-half running his own creative consultancy, working with brands, agencies and publishers on everything from traditional creative ideation, content strategy and production through to branding and consumer product development. Most recently he has completed the rebrand and creative positioning for Little Dot Studios and worked with Amazon, YouTube, VanMoof, Tommy Hilfiger, Dr. Martens and Uniqlo.
In his new position at Havas Entertainment, Drew will help to lead creative output for JUMP, developing culturally relevant ideas which have real resonance with fans. He will report to executive creative director, Bobby Ford and oversee JUMP’s creative team.
Drew is also the founder of DTC brand Kold Sauce, and he has previously held roles at Brave Bison, The Corner and DF London @ ENGINE.
Both new hires will work across Havas Entertainment and JUMP’s growing portfolio of clients, including new account UKTV, which the agency picked up following a competitive pitch earlier this year.
Nick Wright, managing director, Havas Entertainment, said: “Mica and Drew are the epitome of the creative misfits that enable JUMP to do what it does so effectively. They live and breathe their work and culture which, for them and us, are one and the same. Watch out for the amazing things these two will bring to the world.”
Micaela Maciel, new creative strategy director, JUMP, added: “I am thrilled to be joining Havas Entertainment and to be part of a team at the intersection of content and culture.
“The past year-and-a-half has accelerated the need for brands to truly understand culture and think about the nuances and lived experiences of their audiences. There is no better time to be joining Havas Entertainment and to have the opportunity to help create content that matters to brands and audiences alike.”
Drew Wolf, new creative director, JUMP, concluded: “Coming out of the global pandemic, we're all looking at marketing and advertising with fresh eyes. Joining JUMP, an agency dedicated to connecting through meaningful content, couldn't have come at a better time. I look forward to becoming part of the team, who have done a brilliant job in developing a truly unique offering.”