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Havas EHS Appoints Razorfish's Mark Taylor to MD, FULCRM


Taylor will lead Havas EHS' unique system for data-driven marketing

Havas EHS Appoints Razorfish's Mark Taylor to MD, FULCRM

Havas EHS has appointed Mark Taylor to the newly created position of Managing Director, FULCRM, London. Previously Razorfish’s Vice President of Consumer Insights and lead on Solutions Strategy, Taylor will head up FULCRM, Havas EHS’ unique system for data-driven marketing, and evolve the underlying technology partnerships, processes and skills to provide winning solutions to new and existing accounts.

 With over 15 years of experience transforming businesses through customer experiences and data-driven marketing, Taylor brings a wealth of knowledge and insight to the newly created role. He was the North America lead of the Solutions Design practice at Razorfish and was instrumental in the Adobe strategic alliance including the development of Razorfish Boost. As part of this role, Taylor was also responsible for managing cross-functional teams to deliver “always-on” digital customer experiences for brands. During his eight-year stint at Razorfish, he delivered award-winning, cross-industry solutions to clients including Samsonite, Best Buy, Microsoft and Intel.

Mark’s experience in delivering rich customer-centric experiences in digital marketing will be pivotal as Havas EHS continues to develop its FULCRM proposition of real-time engagement by unifying creative, data and digital to create seamlessly integrated campaigns for clients. In addition, his understanding of the importance of targeting customers in real time will be critical for continuing the success of the agency’s recent partnership with software platform Provenir. The cloud-based platform gives the agency the ability to proactively listen in real-time for “moments of truth” from consumers and immediately convert them into interactive brand experiences.

Tash Whitmey, Group CEO of Havas EHS UK, comments: “Mark’s knowledge of working with technology partners to develop agency solutions is impressive. This experience is exactly why we were so keen for Mark to join. He will play a critical role in evolving our FULCRM offering to lead clients to a more sophisticated way of communicating in real-time with customers. This will both deepen engagement and increase the bottom line. Furthermore Mark’s appointment cements our recent success and highlights our continued commitment to meet our aggressive growth plans.”

Mark Taylor, Managing Director, FULCRM, Havas EHS, added: “While the speed at which technology changes is rapidly gathering pace, we have an obligation to ensure we are grounded in our understanding of who the customer is and how we apply that understanding to help clients deliver better experiences. With data now fuelling everything a marketer does, utilising your own customer data - and activating it in a smart way - is now more valuable than ever. Havas EHS has a long standing heritage in managing customer data and is leading the way in using this to produce next-phase CRM to its clients - real time two-way conversations between brands and people. I look forward to continuing this journey with the agency.”

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Genres: People

Havas UK, Tue, 24 Jun 2014 10:26:49 GMT