Havas Earns Nine Shortlisted Campaigns at the Festival of Media Cause Campaign Awards

The Festival of Media Cause Campaign Awards were created with the ambition to encourage the global media industry to include more cause marketing within its campaigns and have a positive impact on society. Havas and Havas Media Group picked up an impressive nine Shortlists for four campaigns that have showcased a positive and meaningful impact on society, with work touching on themes of inclusion, helping those less fortunate and changing cultural perceptions.  

The final judging takes place on the 20th and 21st of October and the winners will be revealed at a virtual ceremony on Friday 28th October, and you can register to attend for free here. 

Havas Middle East was recognised in two categories (Unsung Causes and Best Use of a Small Budget) for their ‘’Liquid Billboard’’ campaign for adidas.    

The campaign created the world's first swimmable billboard in Dubai for the brand, encouraging every woman in the city to dive in and become ambassadors for its new inclusive swimwear collection, regardless of their shape, ethnicity, or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women. 

Havas Tel Aviv also received two shortlists for ‘’Helpline on the Cover’’ (Unsung Causes and Best Use of Small Budget categories)  

The campaign helped their client La’Isha, an Israeli lifestyle magazine for women, create one of the most important covers in the magazine’s history. They changed their usual cover’s template for the first time in 75 years and used it as a media channel to bring awareness to a helpline number that comes to the aid of women that live with abusive partners. 

HOY by Havas Argentina picked up two shortlists for their inspiring ‘I don’t Remember’ campaign to bring awareness to Alzheimer’s, the most common form of dementia.  The campaign was shortlisted in 2 categories: ‘Changing Cultural Perceptions’ and ‘Unsung Causes’.  

The campaign utilised a popular football player, creating a campaign where he pretended to remember nothing of what had happened on field during an end of game interview that is broadcasted all over the country. The broadcast ended with no explanation about what had just happened. Within just a few minutes, the campaign and Alzheimer’s was already a trending topic on social media. This impactful campaign was also awarded at Cannes this year. 

And finally, our colleagues at Havas Play in Paris received 3 shortlists for their work for Narcotics Anonymous: NAverse in 3 categories: Changing Cultural Perceptions, Unsung Causes, and Best Use of Innovation. 

The goal of this campaign was to help drug users overcome addiction and increase awareness for Narcotics Anonymous in France. Research shows that the first reason drug users tend to avoid NA is due to feeling recognized and ashamed for being an addict – the team designed NA- Verse- THE FIRST NARCOTICS ANONYMOUS MEETING IN THE METAVERSE to provide a virtual forum where addicts could seek help without feeling this sense of shame.