Havas Düsseldorf is Giving an Ancient Forest a Voice to Scream with

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The German agency developed an Innovative network of devices to alert local authorities to illegal logging
Havas Düsseldorf is Giving an Ancient Forest a Voice to Scream with
The Romanian forests make up about half of Europe’s last remaining primeval forests. Sadly enough many of them are falling victim to illegal deforestation. 

While the Romanian government fails to protect its natural heritage, NGO Agent Green and Havas Düsseldorf teamed up to give trees a voice with a specially developed smart device called ‘Screaming Trees’ that sends out a warning signal to local authorities when it detects a chainsaw.

Equipped with sensors to measure volume, motor-rotations and sound-duration, the devices were deployed throughout the forest, creating a network that can pinpoint where deforestation is taking place. This allows the small number of forest wardens to respond quickly and protect the vast forest.

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Sound

Sound Company: Audioversium, Düsseldorf

Sound Engineer: Patrick Karwatka

Sound Producer: Sascha Peters

Voice Over Artists: Matthew Rouse (EN), Florian Maerlender (DE)

Other

Web Development: Andre Lebioda

Client

Advertiser: Agent Green

Production Company

Production Company: Havas Düsseldorf GmbH, Studio6

DOP: Till Hannes Hümbs

Animation: Till Hannes Hümbs, Alex Schulz, Arnaud Atchimon

3D Artists: Marks Pchalek, Benjamin Jürgens, Jens Brune (nhb Studio Düsseldorf GmbH)

3D Production: Fabian Scheer (nhb Studio Düsseldorf GmbH)

Editors: Marcelo Alves, Till Hannes Hümbs

Producer: Trang Vo Thi, Matthias Wilde

Creative Agency

Creative Agency: Havas Düsseldorf

Chief Creative Officer: Eric Schoeffler (Germany), Darren Richardson (Düsseldorf)

Producers: Trang Vo Thi, Matthias Wilde

Illustrator: Alex Schulz, Arnaud Atchimon

Programmer: Arnaud Atchimon

Client Service Director: Harald Jäger

Art Directors: Annika Gude, Alexander Schulz

Copywriters: Bernhard Labitzke, Sascha Neumann

3D Designer: Arnaud Atchimon

Account Director: Serge Przybyl

Creative Technologist: Arnaud Atchimon

Genres: People, Scenic

Categories: Environment, Corporate, Social and PSAs

Havas Germany, 1 year ago