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Havas Düsseldorf is Giving an Ancient Forest a Voice to Scream with



The German agency developed an Innovative network of devices to alert local authorities to illegal logging

Havas Düsseldorf is Giving an Ancient Forest a Voice to Scream with
The Romanian forests make up about half of Europe’s last remaining primeval forests. Sadly enough many of them are falling victim to illegal deforestation. 

While the Romanian government fails to protect its natural heritage, NGO Agent Green and Havas Düsseldorf teamed up to give trees a voice with a specially developed smart device called ‘Screaming Trees’ that sends out a warning signal to local authorities when it detects a chainsaw.

Equipped with sensors to measure volume, motor-rotations and sound-duration, the devices were deployed throughout the forest, creating a network that can pinpoint where deforestation is taking place. This allows the small number of forest wardens to respond quickly and protect the vast forest.


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Genres: People, Scenic

Categories: Environment, Corporate, Social and PSAs

Havas Germany, Fri, 14 Sep 2018 14:30:19 GMT