Havas CX London Wins Volkswagen Group UK and Volkwagen Financial Services CRM Pitch

Volkswagen Group UK and Volkswagen Financial Services UK have appointed Havas CX London as their retained CRM partner following a highly competitive pitch process. The agency will provide B2C CRM strategy and creative design to Audi, SEAT, ŠKODA, CUPRA, Volkswagen Passenger Cars, Volkswagen Commercial Vehicles and Volkswagen Financial Services.

With the seven brands at different stages in the establishment, maturity and delivery of existing CRM programmes, Havas CX London has been tasked with providing a bespoke and tailored service to each, working closely with Volkswagen Group’s and Volkswagen Financial Services’ existing marketing communications partner agencies. 

The account will transition from long-term incumbent Rapp (formerly Proximity) throughout May and June, with a three-year contract commencing from July 2021. 

Sarah Cox, head of marketing at Volkswagen UK, says: “All Volkswagen Group Brands and Volkswagen Financial Services have a sharp and increasing focus on improving customer satisfaction and customer loyalty. We needed a partner which was ready and able to respond to customer expectations and to develop and embrace new technologies. Havas CX London – with its expertise and proven track-record – demonstrated this throughout the tender process, and we are looking forward to working together for the benefit of our brands and customers in the coming years.”

Dominique Bergantino, managing director, Havas CX London says: “We are so excited by the opportunity to work with such an iconic suite of brands – brands that make a tangible, meaningful difference to people’s lives every single day. We’re particularly proud that Volkswagen Group and Volkswagen Financial Services have entrusted us with these brands at such a crucial time for the automotive industry, and a time whereby a company’s relationships with its customers have never been more critical to success.”