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Havas CX Launches Indigenous Watchdog

Advertising Agency
New York, USA
Indigenous Watchdog aims to report on all the Truth and Reconciliation Commission (TRC) Calls to Action

Havas CX Canada launched a new brand and website, Indigenous Watchdog, in April 2022.

The core objective by working with Indigenous Watchdog for Havas CX was to make an Indigenous focused content publishing platform that is accessible, streamlined, and educational for a larger audience. Anestis Vassiliades, creative director at Havas CX Canada, “I feel it is our duty as an agency to bring balance to the communication between Indigenous issues and the public.”

Indigenous Watchdog aims to report on all the Truth and Reconciliation Commission (TRC) Calls to Action and as well as other critical Indigenous issues acting as a repository. Havas is helping Indigenous Watchdog to create an independent, transparent, and objective single source of truth on Indigenous issues for all Canadians.

With current events in the Indigenous community hitting the headlines of media outlets across Canada, and the acknowledgment of Truth and Reconciliation Day, Havas CX Canada has put their values into action.

The founder of Indigenous Watchdog, Douglas Sinclair came to Havas CX president, Alex Chepovetsky because he knew Havas CX Canada could provide the robust platform that Indigenous Watchdog needs. There was no definitive unbiassed source that produced a score card between the Truth and Reconciliation Commission and the actions being taken for reconciliation. Alex Chepovetsky, “Some of our team members have strong ties to the Indigenous communities, and I was raised in Saskatchewan; this is a project that is close to home for many of us”.

With Indigenous Watchdog, an at-cost project, Havas CX Canada is putting our Diversity, Equity, and Inclusion practices into action. We are supporting the Canadian landscape of First Peoples and using our incredible talent and skills to do good for the media landscape.

Indigenous Watchdog is a federally registered non-profit, serving everyone, non-indigenous and indigenous people and all the stakeholders reporting on the Truth and Reconciliation Commission’s 94 Calls to Action. The TRC emphasized education as the foundation for raising awareness on what needs to happen to make true reconciliation a success. Indigenous Watchdog delivers answers to these and other questions that are easy to find, are transparent, comprehensive, and real.

Havas CX Canada combines the power of rich insights, user-centric technology, and experience-led design to transform business performance for our clients and partners.

Agency / Creative
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