Havas CX helia and Allstar Signal Partnership with Launch of Brand Awareness Campaign

Allstar, a leading provider of bespoke fuel cards, business credit cards and electric vehicle fleet solutions in the UK, has appointed Havas CX helia to lead their new brand awareness marketing campaign, following a competitive pitch. The campaign signals a new partnership between Allstar and Havas CX helia.

With electric car sales increasing by 40% in 2022, and more than one in ten new vehicles now electric, Havas CX helia has been tasked with leading Allstar’s first major brand awareness campaign for their EV charge cards – meeting the growing demand for alternative fuel needs.

Targeting owners of hybrid or fully electric vehicles, the cross-channel campaign looks to communicate the benefits of the EV charging card including providing users with peace of mind to charge on the go across the UK, with recharging available at 85% of the UK’s motorway EV charging sites. Led by a series of OOH executions, social films and D4 digital screens, the campaign features a striking colour palette and attention-grabbing headlines, designed to attract businesses and the public.

David Macmillan, managing director at Havas CX helia and co-president helia UK said, I am delighted by the news that Allstar have appointed Havas CX helia to help them realise their ambitious plans for promoting their EV and Beyond Fuel products. We were particularly excited by their ambitions for the brand and desire to be far braver in their creative campaigns. We look forward to partnering with this fresh dynamic team.

Sarah Ireland, head of marketing, Allstar UK said, "The new partnership with Havas CX helia will help to support our business objectives by giving us a creative and strategic partner who really understands our segment. Havas CX helia brought a wealth of experience and challenging creative expertise to the pitch and we are excited to see the first campaign launch this week, with creative we are proud to see live across the country."

The campaign is now live across OOH, radio, social, digital, press and D4 digital screens.