Former Head of Strategy Integration and Chief Strategy Officer, Digital for Publicis Groupe Shanghai Moves to Havas
Havas China today announced the appointment of Icy Li Yuhong as the new Managing Director of Shanghai operations.
In her new role, Icy Li will lead Havas Shanghai operations and will be responsible for managing existing and new client relationships along with driving growth through the adoption of integrated thinking within the agency.
Reporting to Donald Chan, CEO of Havas Creative Group, China, she will also helm talent initiatives with a special focus on mentoring young talent. Most recently the Head of Strategy Integration and Chief Strategy Officer, Digital for Publicis Groupe Shanghai, Icy Li has previously held senior strategic planning roles with Wieden & Kennedy and JWT. At Publicis Groupe, she is credited with leading the digital transformation of the agency by integrating the planning capabilities of different disciplines including advertising, digital, shopper marketing and e-commerce.
Commenting on the appointment, Donald Chan said: "In order to help our clients and teams build meaningful brands in this ever-changing landscape, an agency leader must be strategically strong with a high level of integrated thinking. Icy is a rare hybrid who combines these two skills seamlessly. Her appointment signifies our commitment to Havas Group’s Together approach that is based on close collaboration with all the agencies within our group including Havas Media.”
On her appointment, Icy Li, said: “Havas has a unique differentiated offering that is focused on integration across varied disciplines and at the same time client centric. I am looking forward to working closely with Shanghai team to drive Havas proposition further in the market.”
Havas Creative Group China has registered a strong performance since the beginning of 2017 winning a series of new businesses including Bank of Communication Credit Card, Continental and General Tire, Monster Energy Drink, Dubai Tourism and AMD.