Havas Chicago's Shoe Store Highlights the 'Dream Gap' for Black History Month

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Black employee-led activation aims to expand what is represented in culture in order to change the culture of what’s possible
Havas Chicago's Shoe Store Highlights the 'Dream Gap' for Black History Month

Since 2017, Havas Chicago’s diversity and inclusion platform, #BLACKATWORK, has become a pathway to a deeper discussion on diversity and equality. This year for Black History Month, Havas Chicago has created a 'shoe store' installation in their downtown lobby that highlights an issue known as the Dream Gap – a lack of black professional representation that limits dreams to stereotypes and the same old role models.

The black employee-led activation, 'Shoes for Black People', aims to expand what is represented in culture, in order to change the culture of what’s possible. What appears to be a shoe store on the outside transforms into a celebration of the all-stars off the court; the black leaders who break boundaries and lead the way in their industries. Through shoes, portraits and editorials, remarkable black people who are thriving in a multitude of spaces in present day America are highlighted.

Entertainers and athletes shouldn’t be the only representations of successful Black people for the world to celebrate. From a video game entrepreneur and an international opera singer to a sommelier and a cellist, their stories help others imagine not only what they can do, but how they can do it. This is how to bridge the Dream Gap – celebrating black professionals on an all-star level.

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Havas, 1 month ago