Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Havas Chicago's #PartyHardMoms Are Back for Hefty Cups

Creative 356 Add to collection

One Thousand Percent's Antonio Santos & Phil Pinto shoot #Saturbaes in latest ad

Havas Chicago's #PartyHardMoms Are Back for Hefty Cups

Football season, whether college or pro, is a popular party time for Hefty’s target moms, whether they are pre-gaming at the stadium or throwing game-day parties at home. So Havas Chicago has brought back Hefty's #PartyHardMoms, starring in a new online video called #Saturbaes, centered on the occasion of tailgating and promoting the brand's crack-resistant party cups.

Featuring the mom who starred in the previous campaign's 'Turnt' spot along with a gal pal, the video is showcased on Hefty’s YouTube channel, as well as the brand’s social channels. It is the first of a series of seasonally relevant online spots, including a holiday-themed one planned for later this year.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Colourist: Elliot Rudmann @ NOLO Digital

Executive Producer: Lauren Shawe

Post Production Company: Studio 6 Chicago

Producer: Jordan Sider


Editor: Kelsey Moher

Production Company

Director: Antonio Santos, Phil Pinto

DOP: Sam Wootton

Producer: Kris Rey-Talley, John Condne

Production Company: One Thousand Percent

Creative Agency

Account Executive: Caitlin Kennedy

Art Director: Carolyn Tubekis

Chief Creative Officer: Jason Peterson

Copywriter: Matt Bush, Ellie Brzezenski

Creative Agency: Havas Worldwide Chicago

Executive Producer: Brigette Whisnant

Group Account Directors: Lisa Evia

Group Creative Director: Ecole Weinstein

Producer: Jordan Sider

Head of Production: Dave Evans

Genres: Comedy

Categories: Home Appliances, Kitchen

Havas US, Fri, 09 Oct 2015 09:07:54 GMT