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Havas Chicago's #PartyHardMoms Are Back for Hefty Cups

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One Thousand Percent's Antonio Santos & Phil Pinto shoot #Saturbaes in latest ad

Havas Chicago's #PartyHardMoms Are Back for Hefty Cups

Football season, whether college or pro, is a popular party time for Hefty’s target moms, whether they are pre-gaming at the stadium or throwing game-day parties at home. So Havas Chicago has brought back Hefty's #PartyHardMoms, starring in a new online video called #Saturbaes, centered on the occasion of tailgating and promoting the brand's crack-resistant party cups.

Featuring the mom who starred in the previous campaign's 'Turnt' spot along with a gal pal, the video is showcased on Hefty’s YouTube channel, as well as the brand’s social channels. It is the first of a series of seasonally relevant online spots, including a holiday-themed one planned for later this year.


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Post Production / VFX

Colourist: Elliot Rudmann @ NOLO Digital

Executive Producer: Lauren Shawe

Post Production Company: Studio 6 Chicago

Producer: Jordan Sider

Offline

Editor: Kelsey Moher

Production Company

Director: Antonio Santos, Phil Pinto

DOP: Sam Wootton

Producer: Kris Rey-Talley, John Condne

Production Company: One Thousand Percent

Creative Agency

Account Executive: Caitlin Kennedy

Art Director: Carolyn Tubekis

Chief Creative Officer: Jason Peterson

Copywriter: Matt Bush, Ellie Brzezenski

Creative Agency: Havas Worldwide Chicago

Executive Producer: Brigette Whisnant

Group Account Directors: Lisa Evia

Group Creative Director: Ecole Weinstein

Producer: Jordan Sider

Head of Production: Dave Evans

Genres: Comedy

Categories: Home Appliances, Kitchen

Havas US, Fri, 09 Oct 2015 09:07:54 GMT