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Havas Chicago Rocks Out for the Big Game with Kmart

Creative 532 Add to collection

Dax Martinez-Vargas directs trio of spots through m ss ing p eces

Havas Chicago Rocks Out for the Big Game with Kmart

After being named Creative, Media and Digital AOR for Kmart, Havas Chicago debuted its first Kmart TV spot entitled 'Floating Present' during last year’s crucial Q4/Holiday retail season. Now the agency has rolled out its first content of this year to support the brand’s focus on re-energizing Kmart and making shopping fun again. The spots are running on TV (cable, network, syndication), digital and Kmart's YouTube channel. Renowned comedic director Dax Martinez-Vargas directed the trio of spots.

'Sleep Like a Dog,' currently running to promote Kmart’s Home Sale and bedding deals, humorously depicts a scene pet-lovers are all too familiar with: snuggling in bed with their dog…and experiencing an unexpected surprise. 

​'Ballad,' is a campy Valentine’s Day spot featuring a hair metal band serenading a woman shopping at Kmart for gifts. The takeaway: #LoveRocks when you shop @Kmart. 

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Post Production / VFX

Colourist: Fred Keller @ Filmworkers

Production Company

Director: Dax Martinez

DOP: Michael Pescasio

Executive Producer: Brian Latt

Head of Production: Dave Saltzman

Production Company: m ss ing p eces

Line Producer: Brooke Gaston Herstein


Composer: Dax Martinez

Sound Engineer: Todd Beee


Edit Company: Whitehouse Post

Editor: Brian Gannon

Executive Producer: Kristen Branstetter

Producer: Lauren Connolly

Creative Agency

Account Executive: Joe Hwalek

Art Director: Andrea Keelble

Chief Creative Officer: Jason Peterson

Copywriter: Bob Howe

Creative Agency: Havas Worldwide Chicago

Executive Creative Director: Drew Donatelle

Group Account Directors: Chrissy Bouyea

Head of Content Production: Dave Evans

Integrated Producer: Catherine Hudon

Senior Business Manager: Ellen Kuratnik

Associate Creative Director: Addhemar Sierralta

Genres: Comedy

Categories: Retail and Restaurants , Retail Stores

Havas US, Tue, 23 Feb 2016 10:08:19 GMT