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Havas Chicago Brings Power and Innovation to Life in Moen's New Ads

Creative 563 Add to collection

Agency evokes emotion and provokes thought with new campaign for the US faucet brand

Havas Chicago Brings Power and Innovation to Life in Moen's New Ads

Havas Chicago has launched a new campaign for faucet leader Moen, bringing the brand's innovations to life through five compelling narratives designed to evoke emotion and provoke thought.

In the first spot, 'Power Clean, Inspired by Force,' visuals of a rumbling storm, a fire hose spigot, a powerful hammer and a focused female boxer demonstrate the incredible water pressure force behind Moen’s Power Clean technology for faucets. 'Magnetix, Inspired by Attraction' incorporates the personal with the practical, as viewers watch people come together and flowers turn toward the sun. It illustrates the strong pull of magnets that allow Moen’s Magnetix handheld shower heads to easily release and snap back into the base. Three additional spots for three other Moen innovations will follow in 2018.

“We took a fresh creative approach by bringing drama and passion to a category known for speaking to audiences about lifestyle,” said Jason Peterson, Chairman and Chief Creative Officer of Havas Creative, U.S. “Moen’s innovations are strong but underappreciated. We created a bold, visual language to highlight the products and did so in ways to further modernize the brand and its emotional appeal.”

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Advertiser: Moen

Post Production / VFX

Colourist: Maria Carretero

Producer: Lauren Connolly

Creative Agency

Creative Agency: Havas Chicago

Account Executive: Melissa Gildner

Chief Creative Officer: Jason Peterson

Executive Creative Director: Paul Hirsch

Executive Producer: Brigette Whisnant

Group Creative Director: Jon Eckman, John Nussbaum

Managing Director: Amy Merchant

Senior Art Director: Maxwell Billings

Senior Business Manager: Sylvia Sanchez

Senior Copywriter: Bob Howe

Head of Production: Dave Evans

Production Company

Director: Irv Blitz

Executive Producer: Emma Wilcockson

Production Company: MJZ

Line Producer: Christian Luedke


Audio Post Production: Dave Gerbosi / Another Country

Executive Producer: Kristin Angeletti


Edit Company: Whitehouse Post

Editor: Josh Bodnar

Genres: Scenic, Dialogue

Categories: Home Appliances, Bathroom

Havas US, Thu, 17 Aug 2017 10:40:37 GMT