Havas Appoints Tracey Barber to Group CMO Role

Tracey Barber, the chief marketing officer at Havas Helia, has been promoted to UK chief marketing officer for Havas Worldwide Creative Group.

Her remit will include marketing and new business for Havas Worldwide, Havas Work Club and Havas Helia.

Since joining Havas Helia last year, Barber has overseen the global rebrand and helped bed in new business from The Co-operative Bank, Gap, Peperami and Regus. 

Havas launched the Helia network at the beginning of the year to house its data and digital skills, dropping the EHS agency brand.

Daniel Floyed, the managing partner at Havas Worldwide, said: "Havas as a group is growing with great work and great clients. What we want to do is take this further by working together.

"Tracey is a redoubtable force in the market and I’m looking forward to seeing her applying her exceptional talent across the group."