Havas has today announced the appointment of
Naked New York MD, Matt Houltham (left) as its new group managing
director to lead a combined integrated village offering in Melbourne.
appointment will see Havas drop its Worldwide and Media branding to
become Havas Melbourne, making it the first Havas operation in APAC to
operate as a single P&L combining creative, media, digital and
employer brand. Havas Melbourne will be supported by PR, with
Havas-owned Red Agency operating from the same office.
Havas aims to be the most integrated global marketing and communications
Group worldwide. The move signals a major strategic shift for Havas
Melbourne and fully embraces the group's village strategy to
aggressively integrate creative, digital, PR and media to provide more
effective and efficient solutions for clients.
Houltham joins the
Havas Melbourne team on 27 January 2016. He will report directly to
group COO James Wright (above, right), and also work alongside Havas
Creative Group CEO Anthony Gregorio and Havas Media CEO Mike Wilson, who
he previously worked for as the MD of Naked in Melbourne.
Wright: "Our focus for the Havas village is to excel at creating
meaningful connections between people and brands through creativity,
media and innovation.
"Matt will help us integrate each
discipline to make us more nimble and agile to the market, uniting some
of the best minds in Melbourne to create ruthlessly effective campaigns
for clients. It's no small feat to lure Matt away from the bright lights
of New York but we're thrilled to be bringing such as well-respected
and experienced talent back to Melbourne to help us deliver on some of
our exciting plans for 2016 and beyond."
Says Houltham: "It's
great to be coming home to work alongside some of the best in the
business, even the idea of working with Mike Wilson again didn't put me
off. The industry is evolving and we need to put client and consumer
needs above siloed business units to create programs that drive growth
for brand. I'm looking forward to bringing our Melbourne teams together
to drive our business forward in 2016."
Houltham steps into
the role with more than 14 years leadership experience from some of the
biggest advertising and media agency names. Most recently, Houltham was
managing director of Naked Communications in New York where he
transformed the business into a strategy-led creative agency. Prior to
this he held a number of leadership roles at Naked Communications in
Australia, ZenithOptimedia and Mojo and Publicis Digital.
Havas Melbourne works with clients including Coles, Danone, Mercedes-Benz, Warrnambool and Telstra.