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Havas and d-CON's Latest Film Throws Viewers Inside a Fantastical Mouse World


Made in partnership with animation directors Illogic, the spots are produced entirely with photo-real CGI

Havas and d-CON's Latest Film Throws Viewers Inside a Fantastical Mouse World

With mouse season on the horizon (November through March), Havas and d-CON have teamed up to take you into a fantastical world of mice from their point of view, where the baits are so delicious, they'll risk their lives for it. 

Launching on September 20 via national syndication on TV and online, the campaign is the first to tout the newly reformulated d-CON bait since coming onto the market this month. Mice invasion generate lots of stress. The category historically focused on efficacy, but why does it matter if mice don’t want to eat it? Now d-Con is 10x tastier than the lead competitor.

Partnering with Emmy nominated animation directors Illogic to bring an elevated level of craft to the campaign, the spots are produced entirely with photo-real CGI, helping to bring our mouse and its household adventure to life.



Harry Bernstein, Chief Creative Officer

Kim Baskinger, Executive Creative Director

Pam Kim, Executive Creative Director

Tobias Carlson, Creative Director

Jonas Wittenmark, Creative Director

Diana Castillo, Senior Copywriter

Lia Khayami, Senior Art Director

Jill Meschino, Executive Producer / Production Lead

Kathleen Canty, Junior Producer

Cathy Pitegoff, director of Business Affairs

Anne-Camille Charpié, Business Manager

Morgan Seamark, Managing Director

Katy Milmoe, Group Account Director

Frances Durkes, Account Director

Cherith MacRitchie, Account Supervisor

Production Consultants: MURPHY COBB & ASSOC.

Dan Dietchman, VP, consulting Producer

Terry Rust, Senior Production Consultant

Tim Speidel, Senior Production Consultant

Production Company: BLACKLIST

Illogic (at Wizz), Directors

Adina Sales, Managing Director

Andrew Linsk, Executive Producer

Dorian Douglass, Producer

Matthieu Poirier, Wizz Producer:


Telecine: THE MILL

Fergus McCall, Artist

Music & Sound Design: DUOTONE AUDIO GROUP

Brad Fischer, Original Music

Ross Hopman, Executive Producer

Brian Deming, Sound Design

Juan Aboites, Audio Post Mix


Chris Tedesco, General Manager HYHO

Daniel Meynen, Marketing and R&D Director Household

Joan Badrenas, Senior Brand Manager Household

Marta Fuste, Brand Manager


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Havas North America, Wed, 12 Sep 2018 08:54:18 GMT