Havas Acquires Revenue Frontier

Havas announced today that it has acquired Revenue Frontier, the Santa Monica, California-based direct response company that specializes in aggregating distribution and distributing content. 

Revenue Frontier will report into Havas Edge, the world’s largest vertically integrated full-service direct response agency. Revenue Frontier is in the business of aggregating media distribution through television and radio and distributing direct response content primarily on a pay-per-order basis. 

Established over twenty years ago, Revenue Frontier has a perfected, proprietary CPA, or Cost per Acquisition, model, and delivers long- and short-form television content in both English and Spanish to over fifty million homes via satellite or remotely deployed servers. Revenue Frontier 2013 revenue was $ 6.2 million. 

Yannick Bolloré, Chairman & CEO of Havas, said: “We are very excited to welcome Revenue Frontier. Innovation is key for us, and our targeted acquisition strategy focuses on agencies with innovative, forward-looking tech approaches that enable us to anticipate client needs. Together with Steve’s team at Havas Edge, Revenue Frontier will help us strengthen our already first-class direct response offer and maximize results for our clients”. 

"I'm very enthusiastic about adding Revenue Frontier's experience and complimentary capabilities to Havas Edge's clients,” said Steve Netzley, CEO of Havas Edge.  

“They are a best-in-class team whose culture fits perfectly with that of Havas Edge and I am highly optimistic about the value they will add to Edge's clients and the value Edge will add to Revenue Frontier," Netzley added.

 “I am absolutely thrilled for Revenue Frontier to now be part of Havas’s vast array of services,” said Greg Thomas, founder and CEO of Revenue Frontier. “Both our content clients and distribution affiliate partners will immensely benefit from this partnership.”