International brand Havaianas launches a special online action called 'Havaianas Cheat Code'. Posts on social media invite consumers to crack classic cheat codes on the brand’s web page. The surprise is that they work out in real life, unblocking discount coupons to all Havaianas products available online. As consumers enter the right code, they can pick their favorite Havaianas, go on to checkout and be sure to insert the promo code and get 15% off their buy. To join in this action, created by AlmapBBDO, and get the coupon, participants should interact with the web site via a computer or phone and unveil the mystery.