Thu, 07 Mar 2019 17:09:10 GMT
In celebration of International Women’s Day, here at Hatch London, we will be covering #IWD2019 across our Instagram page as well as taking part in the events across London - dedicating the day to celebrating and supporting women everywhere.
To kick things off, we have taken a trip down memory lane, and comprised a list of some of our favourite female focused campaigns throughout the years. From inclusive clothing brand Simply Be, to female led collective AllBright, we are extremely proud to have worked with brands that positively represent, champion and support women.
Simply Be: US Brand Launch
Throughout 2017 and 2018, we had the pleasure of working with British size-inclusive clothing brand Simply Be as it turned its focus on the US market. A campaign that has resonated with us as at Hatch was the US brand launch film.
Breaking stereotypes and refusing to conform to everyday beauty standards, Simply Be cater for women of all shapes and sizes, specialising in creating ‘fashion that fits’.
As industry leaders when it comes to plus size clothing, Simply Be celebrate diversity by encouraging women to embrace who they are.
Shot in Seattle, the ad depicts three women through day to night, as the explore the city together.
The film celebrates the uncompromising nature of the Simply Be girl - their self-confidence unyielding: empowering other women to have fun and be bold with their fashion.
For lead creative Ben Harvie: “Working on a campaign that champions the confidence and freedom of inclusivity felt like a real step forward in challenging out-dated beauty standards and the unobtainable image that often dominates the fashion industry. Powered by a predominantly female crew, the campaign put out the message of embracing and enjoying exactly who you are - something we are proud to be part of.”
AllBright: The AllBright Academy Programme
Over the past year, we have been working with female led creative AllBright to create their academy programme.
The AllBright Academy is a free 10-week digital course is made up of a series of short video interviews with successful women in business, sharing their knowledge in order to help other women to gain the skills, confidence and network needed to achieve their goals in business.
Lead creative Bryony Watson and head of production Rebecca Hunnybun, led an all-female team from Hatch, helping AllBright to create, edit and produce the programme.
Some of the many influential women that were interviewed for the academy include: Writer and activist Sinead Burke, Karen Blackett OBE and Liv Little, the founder and editor-in-chief of gal-dem: an award-winning publication written by women and non-binary people of colour.
Reflecting on her work on the project, lead creative Bryony Watson said: “Not only was it an insightful experience to meet so many influential women, but we feel as though we have created something that will really help women all over the UK and have added to the wider conversation of equal opportunities for women - something very important to us as a company.”
DW Fitness First: Great Starts Here
We have had the pleasure of working closely with fitness retail brand DW Fitness First over the past three years, producing a range of different campaigns - from National Fitness Day to Christmas.
DW Fitness First encourage and motivate people to get active and participate in sports - no matter your gender.
A personal favourite campaign of ours in terms of its female representation, is the DW Fitness First ‘Great Starts Here’ campaign.
The 30-second commercial focuses on individuals as they participate in a wide range of sports, brought together through their passion for exercise.
Supported by key words like ‘motivation’, ‘confidence’, ‘focus’ and ‘support’, the women in the campaign are not labelled by their gender, but by their determination and drive to be active.
The women are represented as strong and powerful: driven to succeed in their chosen sport - whether that be swimming, running, cycling, boxing or training.
Mark Gibson, managing director of Hatch commented: “We are delighted to have worked with DW over the past few years. DW are at the forefront of fitness, lifestyle and fashion, and as they focus on their female audience, 2019 is going to be a memorable year. The upcoming DW female campaign is set to arm women with the confidence and strength they need to achieve their fitness ambitions."
Follow our #IWD2019 coverage on Instagram at hatchlondon_
Creative Agency: Hatch London
Creative Director: Mark Harrison
Managing Director: Mark Gibson
Head of Production: Rebecca Hunnybun
Lead Creative: Bryony Watson, Ben Harvie
Account Executive: Imogen Lodewyke
Genres: People, Fashion & Beauty, Storytelling, Dialogue
Categories: Women's Rights, Corporate, Social and PSAsHatch London, Thu, 07 Mar 2019 17:09:10 GMT