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Hasbro Launches First Ever Hotel to Accept Knowledge as Payment

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Trivial Pursuit Hotel in Russia bases the quality of your stay on your intelligence

Hasbro Launches First Ever Hotel to Accept Knowledge as Payment
Would you consider checking up at a hotel where the quality of your stay depends on your brain, not on your wallet? If so - the Trivial Pursuit Hotel in Russia is just the thing for you.

Hasbro and Leo Burnett Moscow have launched a new project where your intelligence will directly influence your hotel experience. A king-size bed or a dwarf-size bed? A delicious dinner or a meager snack? A home theater or a black and white TV from the 50’s? What you’ll get depends on how you answer the questions. Right answers will grant you the best hotel experience in your life. Wrong answers will make you wish you’d stayed home.

To even book a stay at the hotel you have to answer questions - no currency is accepted. The hotel welcomes families and companies up to 6 people for 1 day from May 20 to June 12.

If you are smart enough you will get a two-story country house in the midst of a beautiful forest (3 bedrooms, sauna, fireplace, barbecue area and dozens of outdoor activities).

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Client

Advertiser: Hasbro Gaming

Marketing Manager: Anna Sverzhina

Brand Manager: Anastasia Alekseeva, Anastasia Vasilyeva

Production Company

Production Company: Prodigious (part of Publicis Groupe)

Producer: Egor Gorbunov, Vladimir Rolik, Marina Gudakova

Director: Ilya Aksyonov

DOP: Yan Yasinsky

VP Strategy/Business Development: Maria Romenskaya (Business Development Director)

Production Designer: Polina Gavrilova

Head of Production: Nadezhda Smolnikova (Advertising)

Creative Agency

Creative Agency: Leo Burnett Moscow / ARC Retail Russia (part of Publicis Groupe)

Executive Creative Director: Mikhail Kudashkin

Creative Director: Evgeny Shinyaev, Andrey Yarinich

Art Director: Mikhail Yarovikov, Alexey Titinkov

Copywriter: Daria Morozova

Producer: Vlad Malyshev Effective Solutions)

Designers: Sergey Vasyanin, Valeria Pauli, Egor Kolesnikov, Evgeny Kuprin

Client Service Director: Julia Drozdova

Senior Account Manager: Daria Tarasova

Strategic Planning Director: Kirill Iorish

Video Producer: Irina Novikova (Head of Video Production Department)

Interactive Projects Manager: Ekaterina Beloshkurskaya

Digital Art Director: Ilya Ilyaskin

Head of Interactive Production: Roman Kazakov (Group)

Managing Director: Larisa Paramonova (ARC Retail Russia)

Public Relations: Julia Drozdova (Customer Relations Director, ARC Retail Russia)

Lead Designer: Vitaliy Reukov (Effective Solutions)

Executive Producers: Maria Kaplun, Renat Minibayev (Effective Solutions)

Genres: People

Categories: Gaming, Sports and Leisure

lbbonline.com, Fri, 22 Mar 2019 10:05:16 GMT