Hasan & Partners played up the rivalry between the Nordic Countries, and continues the campaign’s mission that 'everybody else needs to play more in order to stop Norwegians from winning'
GM released its Super Bowl spot yesterday during the game, featuring Will Ferrell, who hates Norway because it sells more electric cars per capita than the U.S.. So, Finnish agency Hasan & Partners capitalised on this over the weekend for client Viking Lotto. In a posted video from Anders Holm, a self-described fellow 'hater' of Norway, the agency created a humorous response video.
Hasan & Partners' successful campaign for Viking Lotto in 2017 featured the Swedish 'accountant' who says Norwegians are filthy rich, oil millionaire Norwegians who only play Viking Lotto to annoy other people. So, Anders encourages Finns and Swedes to play Viking Lotto against the Norwegians.
As multinational lottery played in Nordic countries, Belgium and Eastern European countries, the agency played up the rivalry between the Nordic Countries, and continues the campaign’s mission that 'everybody else needs to play more in order to stop Norwegians from winning.'