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Hasan & Partners Founder and CEO Electrocuted in Live Radio Broadcast

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Radio Helsinki and agency Perfect Fools create shocking Campaign

Hasan & Partners Founder and CEO Electrocuted in Live Radio Broadcast

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools have come up with a shocking campaign to stop founder of hasan & partners and his CEO bullsh***ing in a series of radio interviews.

Founder Mr Ami Hasan and CEO Mr Eka Ruola are booked to talk on Radio Helsinki following the agency’s acquisition of Perfect Fools. 

Viewers and listeners can send electric shocks to both men if they talk crap during their interview live on air at 6pm on Monday 31 March (Helsinki is +2 GMT).

The shocks are delivered by anyone clicking on either Ami or Eka’s face, which feature in an interactive web banner advertising the interview.

Banners appear on websites including www.radiohelsinki.fi and www.marmai.fi, the Finish business magazine.

Tony Högqvist, creative partner at Perfect Fools, says: “Ami and Eka will wear electrodes connected to their upper bodies that are controlled by online advertising banners.  Anyone online can push one of the ad’s buttons and zap either person.  It’s going to be quite a shocking experience I'm sure.” 

Ami and Eka’s electrodes are connected to a Raspberry Pi and Pi Face with two relays to control the electricity. The Raspberry Pi is connected to the internet via a Nodejs server that the banner is also connected to. When a user clicks either face a command is sent to the Raspberry Pi to open the relay and shock the bullshitter.

All connected banner adverts receive a message when an individual is shocked, so the button is deactivated momentarily to allow for a recharge.

Viewers and listeners are invited to submit questions via info@perfectfools.com.

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hasan & partners, Mon, 31 Mar 2014 10:05:46 GMT