In “Wedding", Deutsch New York's newest spot for PNC, the agency taps into the honest emotion of a father imagining the dream wedding of his 5 year old daughter.

PNC Bank has began to emphasize their role as providers of insight in order to help their clients achieve financial goals. While a large production filled with magical moments, the spot isn’t big for big’s sake. Rather it is a large spectacle filled with intimate moments. Moments that reflect a father's wish for his little girl’s future and tell how PNC can help him achieve it.

The spot was shot by director Albert Kodagolian at Interrogate, with the visual effects produced by The Mill.