Harvey Nichols’ new Beauty Lounge is now open but there's a problem... The services on offer are so damn good you will literally leave Knightsbridge unrecognisable.

To celebrate the launch of Harvey Nichols’ new Beauty Lounge in Knightsbridge, adam&eveDDB have created a hilarious radio campaign, ‘Emergency Services’, in the brand’s signature fearlessly stylish way.

Each spot starts off with a desperate call to report an emergency. As each caller goes on to describe the suspected criminals, it soon becomes obvious that all is not what it seems… the supposed perpetrators are in fact loved ones well known to our callers who are simply now unrecognisable after a trip to the Beauty Lounge.

Click here to listen to the first spot, entitled 'Car'

Click here to listen to the second spot, entitled 'Wardrobe' 

Click here to listen to the third spot, entitled 'Gatecrasher'