Global media agency, ZenithOptimedia, has been appointed by Harvey Nichols as its full-service media agency following a competitive pitch.
The luxury retailer previously used three different agencies for its media services. Following a review of its media strategy and brand vision, Harvey Nichols has decided to consolidate its needs within one agency. ZenithOptimedia will be handling media planning and buying in addition to PPC, SEO and social.
The brief will focus on building engagement with core target audiences and support the global expansion of the Harvey Nichols brand. The appointment will begin from Summer 2015.
Shadi Halliwell, Group Marketing & Creative Director at Harvey Nichols, commented: “Harvey Nichols is embarking on an exciting journey and we require a full service media partnership that can challenge us and support the delivery of our ambitious growth plans. ZenithOptimedia’s credentials in the luxury market shone out amongst the competition. They demonstrated not only new innovation but a deep understanding of our brand and how to effectively reach our target audience. As we enter a new stage in maturity we are confident that ZenithOptimedia is the agency to guide us through our journey ahead.”
Grant Millar, UK CEO at ZenithOptimedia said: “This is an exciting win for the agency and we’re looking forward to working with the team at Harvey Nichols to ensure we deliver a high level of return on their investment. By consolidating media services under one roof, the brand will be able to benefit from our breadth of capabilities and industry expertise”.
Harvey Nichols will continue to work with Adam&EveDDB as its creative agency.