Harvest’s Baker Smith Directs Pepsi Spot

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‘Showdown’ via TBWA\Chiat\Day
Harvest’s Baker Smith Directs Pepsi Spot

 

Baker Smith of production company Harvest has directed Pepsi’s new ‘Showdown’ spot for TBWA\Chiat\Day, featuring a verbal spar between acclaimed New Orleans Saints quarterback Drew Brees and global phenomenon recording artists One Direction. 
 
The superstars meet at a late night talk show green room that unfortunately has only one remaining can of Pepsi. A hilarious throw down of accolades ensues in the popularity contest over the coveted refreshment. The escalating standoff finally comes to a halt when One Direction’s Harry Styles offers Drew Brees a place in the band in exchange for the Pepsi. Seems like a fair trade?
 
View the spot below:
 
 
Credits
 
Client: Pepsico North America
 
Spot Title: "Showdown”
 
Agency: TBWA\CHIAT\DAY 
Global Creative President: Rob Schwartz
Art Director: Chris MacNeil
Copywriter: Michelle Lewis
Managing Director: Bill Brooks
Group Account Director: Grace Hao
Execuitve Producer: Anh-Thu Le
Assistant Producer: Stephanie Dziczek
 
Production Company: harvest 
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Vincent Oster
DP: Eric Treml
Art Director: Charles Infante
 
Editorial: Whitehouse Post 
Editor: Rick Lawley
Director of Post Production: Sue Dawson
Executive Producer: Joni Williamson
 
VFX: Framestore
Executive Producer: James Razall
 
Talent:
Drew Brees 
One Direction 
 
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Harvest Films, 7 years ago