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Harry's Pays Tribute with National Shave Day

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Man says difficult goodbye to moustache in supporting Droga5 video

Harry's Pays Tribute with National Shave Day

Each November, men around the world lay down their razors in support of men's health awareness. This year, Harry's pays tribute to these hairy heroes by creating a holiday in their honour, National Shave Day (December 1). 

To celebrate National Shave Day, Harry's and Droga5 have partnered to create 'Reflection' - a humorous video send-up of that difficult shaving moment of truth. After all, there's no easy way to shave goodbye. 


In addition to the film, Harry's has created a dedicated microsite and is partnering with local barbershops and boutiques across the country to give out free shaves and limited edition Harry's razors to mustachioed guys across the country on National Shave Day. 



Client: Harry’s
Campaign: National Shave Day
Title: Reflection

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer 
Creative Director: Tim Gordon
Copywriter: Mike Felix
Art Director: Andrew Wilcox        
Head of Integrated Production: Sally-Ann Dale
Head of Broadcast: Ben Davies
Executive Producer: Scott Chinn
Associate Producer: Jessica Bermingham
Chief Strategy Officer: Jonny Bauer    

Junior Brand Strategist: Emily Mulvey
Account Director: Lauren Smith
Assistant Account Manager: Jonathan Weiss

Client: Harry’s
Cofounder: Jeff Raider
Director of Social Media and Digital Activations: Jon Goldman
Design Director: Garrett Morin    

Production Company: Arts & Sciences/Production Company Productions
Director: Tom Scharpling
DOP: Paul Yee
Production Designer: Ada Smith
Producer: Rob Hatch-Miller
Producer: Puloma Basu
Executive Producer: Mal Ward
Executive Producer: Marc Marrie

Editorial: Production Company Productions    
Editor: Rob Hatch-Miller        

Post-Production: The Room/Lively Group
VFX Supervisors: Russell Mack
Color: Benjamin Murray        

“Leave The Light On”: Courtesy of Extreme Music

Sound: Silver Sound
Mixer: Ted Robinson 

Sound Design: Dan Dzula

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Droga5 New York, Mon, 25 Nov 2013 17:12:01 GMT