senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Harry Styles Recreates the Iconic iPod 'Silhouettes' in Campaign for Apple's AirPods

03/06/2022
Advertising Agency
Los Angeles, USA
374
Share
Spot from TBWA\Media Arts features 'Music for a Sushi Restaurant', the opener to his highly anticipated third album release 'Harry’s House'

An iconic campaign meets iconic talent in Apple’s new campaign for AirPods, created by TBWA\Media Arts. 

To promote the third generation of AirPods, and following his recent performance on Apple Music Live, Apple has called on pop icon and cultural sensation Harry Styles for a remake of its iPod 'Silhouettes'. The spot features his new song, 'Music for a Sushi Restaurant', the opener to his highly anticipated third album release, 'Harry’s House'.

The familiar colour-block silhouette is transformed into an immersive audio experience to spotlight the product’s key technology — Spatial Audio with dynamic head tracking.

A classic remastered, the campaign retains the iconic visual language of the original 2003 campaign — with an expressive twist. 

The campaign is set to appear on TV, TVO, and YouTube pre-roll, OOH, and in retail stores across the US.

Credits
Agency / Creative
Production
Music / Sound
More News from TBWA\ Media Arts Lab Los Angeles
Work of the Week
Work of the Week: 26/01/2024
26/01/2024
633
0
ALL THEIR NEWS
Work from TBWA\ Media Arts Lab Los Angeles
Baby Face Feature Demo
Apple
19/01/2024
82
0
Shot on iPhone - Baby
Apple
19/01/2024
71
0
ALL THEIR WORK