Mon, 07 Dec 2020 17:54:59 GMT
Fresh Films' Harry George Hall was approached by Livity to create a film inspired by George Michael’s “Freedom! ‘90” track, and inspire a new generation with lyrics inspiring the overcoming of challenges to be true to yourself.
Hall projected his own lens of storytelling, documentary making and directing real people onto the film, celebrating a cast who have travelled far to achieve their own individual version of freedom. Placing centre stage 12 inspirational young people dancing and losing themselves in the track, they lip-sync to the lyrics, celebrating their own uniqueness. The result is a powerful uplifting film, highlighting the vital need to be true to yourself and pursue your own unique version of freedom.
The final cast were selected from an overwhelming response to the casting call, that asked people to respond to what the word ‘freedom’ meant to them. Each of the final cast personified freedom in a different and very personal way.
Hall said of the process: ‘I was really moved watching 12 people that had never met before, sharing such intimate stories on set, often conquering harrowing situations of total marginalisation, disdain and difficulty. During such uncertain times, a sense of unity, togetherness and solidarity is more important than ever. We had a zoom call with the cast on the night the video premiered, they’ve all become friends, and I’d like to think that this video has created more than just pictures to a great song…’
Hall's film follows his recent work with artists including Coldplay, Ed Sheeran & London Grammar.
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Sony Music: Jo Kalli, Heidi Boston-Thompson
Executive Producer: David Austen
Director: Harry George Hall
Producer: Jake Bowers
Creative Director: James Hogwood @ Livity
Account Director: Alice McDonnell
Assistant Producer: Camille Bakirel
DOP: Chris O'Driscoll
Edit: Benjamin Gerstein
Casting: Jody Furlong @ The Eye Casting
Additional Edit: Emilie Terrier
Colourist Assistant: John O'Riordan
Grade: Faith Millin
Additional Grade: Wash
Online Edit: Carly Baker
Focus Puller: Mike Linforth
2nd AC: Ky Brassey
Gaffer: Dave Nye
Spark: John Malaney
Grip: Emmet Cahill
Dit: Charlie Noble
Stylist: Robyn Knight
Production Assistants: Callum Mckay, Ollie Steer, Mark Lane, Vicky Ngari Wilson
Genres: Music & Sound Design, People
Categories: Music video, Short Films and Music VideosFresh Film, Mon, 07 Dec 2020 17:54:59 GMT