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Harry George Hall Assembles Diverse Cast for George Michael Inspired Freedom Project

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Fresh Films director gathered 12 inspirational people to losing themselves in the track

Harry George Hall Assembles Diverse Cast for George Michael Inspired Freedom Project

Fresh Films' Harry George Hall was approached by Livity to create a film inspired by George Michael’s “Freedom! ‘90” track, and inspire a new generation with lyrics inspiring the overcoming of challenges to be true to yourself.

Hall projected his own lens of storytelling, documentary making and directing real people onto the film, celebrating a cast who have travelled far to achieve their own individual version of freedom. Placing centre stage 12 inspirational young people dancing and losing themselves in the track, they lip-sync to the lyrics, celebrating their own uniqueness.  The result is a powerful uplifting film, highlighting the vital need to be true to yourself and pursue your own unique version of freedom.

The final cast were selected from an overwhelming response to the casting call, that asked people to respond to what the word ‘freedom’ meant to them. Each of the final cast personified freedom in a different and very personal way.

Hall said of the process: ‘I was really moved watching 12 people that had never met before, sharing such intimate stories on set, often conquering harrowing situations of total marginalisation, disdain and difficulty. During such uncertain times, a sense of unity, togetherness and solidarity is more important than ever.  We had a zoom call with the cast on the night the video premiered, they’ve all become friends, and I’d like to think that this video has created more than just pictures to a great song…’

Hall's film follows his recent work with artists including Coldplay, Ed Sheeran & London Grammar.

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Sony Music: Jo Kalli, Heidi Boston-Thompson


Executive Producer: David Austen

Director: Harry George Hall

Producer: Jake Bowers

Creative Director: James Hogwood @ Livity

Account Director: Alice McDonnell 

Assistant Producer: Camille Bakirel

DOP: Chris O'Driscoll

Edit: Benjamin Gerstein

Casting: Jody Furlong @ The Eye Casting

Additional Edit: Emilie Terrier

Colourist Assistant: John O'Riordan

Grade: Faith Millin

Additional Grade: Wash

Online Edit: Carly Baker

Focus Puller: Mike Linforth

2nd AC: Ky Brassey

Gaffer: Dave Nye

Spark: John Malaney

Grip: Emmet Cahill

Dit: Charlie Noble

Stylist: Robyn Knight

Production Assistants: Callum Mckay, Ollie Steer, Mark Lane, Vicky Ngari Wilson

Genres: Music & Sound Design, People

Categories: Music video, Short Films and Music Videos

Fresh Film, Mon, 07 Dec 2020 17:54:59 GMT