Harrods Appoints McCann London

McCann London has been appointed by Harrods to work on a number of projects, starting with the launch of a brand campaign. The appointment followed a competitive pitch.

It’s the first time in several years Harrods has appointed an outside agency to develop creative work for the brand. This supports a new wider marketing strategy for Harrods to maximise the value of its brand in the luxury market.

Commenting on the new partnership, Katharine Witty, Group Director of Corporate Affairs at Harrods, said: "We are delighted to be working with McCann London. From the outset McCann demonstrated their innate understanding of the luxury market and Harrods’ unique position within it. The strategy and work they have presented is the start of, what we hope will be, a long collaboration that will influence many parts of our business”.

Chris Macdonald, CEO at McCann London, said: "Harrods is a truly iconic British brand known all over the world.  It’s a rare opportunity to be able to work with a company as dynamic as Harrods at a time when vast changes in the luxury market are taking place. The overall sector is growing rapidly and we’re proud to help Harrods ensure that they meet their ambitious targets.”