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Harpic Unites with Water.Org to End Global Water Crisis
22/10/2018
Group745
Advertising Agency
London, UK
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‘More than a toilet’ campaign by Havas takes the form of a social experiment where people learn firsthand what it's like to not have a toilet
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Harpic has launched its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the world. They will be raising awareness and funds to support the international non-profit co-founded by Matt Damon and Gary White in time for World Toilet Day on Monday 19th November 2018. In addition, their parent company, RB, has donated $1 million to Water.org’s efforts to change lives.

The campaign, created by Havas London with PR support from sister agency, Cake, aims to bring to light the exceedingly high number of people in India and other developing countries living without access to basic sanitation and highlight the alarming effect this has on people’s health, safety and education.

The ‘More than a toilet’ campaign was announced yesterday (18th October) at One Young World: a summit that discusses and shares innovative solutions for the pressing issues the world faces, attended previously by Meghan Markle, Emma Watson, Bob Geldof and Cher.

To launch, Harpic will announce that the toilets at the summit will not be available to use, before premiering their campaign film. The stunt seeks to bring attention to the reality billions of people face and create a moment in which attendees realize that something we do every day looks very different for many people around the world.

Figures by the World Health Organization, UNICEF and International Telecommunications Union reveal that there are more people in the world with access to a mobile phone than a toilet. 1 in 3, that’s 2.3 billion people, do not have access to a toilet, with a staggering 892 million people defecating in the open; putting their health and safety at risk.

For billions of people, not having access to a toilet can be incredibly dangerous and comes with many risks, with nearly 1 million people being killed by water, sanitation, and hygiene-related diseases each year.

Mong, a mother in Cambodia, describes life before Water.org enabled her family to install a toilet at home: “Our daughters were always at risk of unwanted attacks at night, and my kids could get bit by snakes when they walked to find water or defecate. It scared them, and me.”

Women living without access to a toilet are twice as likely to experience sexual violence when defecating in the open, and along with their children, can spend hours each day finding a place to go. Time that could be spent at school and work.

Harpic, the leading toilet cleaner in India, are campaigning to end the water and sanitation crisis by encouraging the public to join the movement, contribute and donate at https://water.org/morethanatoilet/ to fund a toilet and change a life. 

Global Category Director at Harpic; Alice Moore says “I am so passionate about working at RB, a company that wants to ensure that making the world a better place links to our commercial success. The better we do, the more we have a positive impact in the world & vice versa. & it’s the same for many of our brands – Durex, Finish, Dettol, Mortein. It is such a motivating & privileged position.”

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