HARMAN Selects Hey Honey as Social Agency for Luxury Audio Brands

HARMAN appoints Hey Honey to build, grow and manage its global portfolio of luxury brands on social media.

HARMAN’s Luxury Audio Group consists of five prestigious brands - ARCAM, JBL premium, JBL Synthesis, Mark Levinson, and Revel - and is headquartered in Harman's global centre of acoustic engineering in Northridge, California. HARMAN International is a global leader in connected car technology, lifestyle audio innovations, professional audio and lighting solutions, and digital transformation - a wholly owned subsidiary of Samsung Electronics.

Hey Honey's brief encompasses crafting a comprehensive strategy, developing captivating creative content, and refining messaging to engage a global audience. The role extends to fostering community engagement and amplifying HARMAN Luxury Audio Group's corporate presence, as well as nurturing many of the distinctive luxury audio brands within the portfolio, in addition to lifestyle audio brand Harman Kardon.

Tim Giblin, Director of Global Marketing for Harman’s Portfolio Brands, said, "Harman's commitment to innovation underscores the pivotal role social media plays in reaching each of our audio brands' distinct audiences. The creative acumen, grasp of our target audience, and impressive track record in technology marketing exhibited by Hey Honey align with our requirements. We are excited to create compelling content and engaging experiences as we grow our global audience."

Gussie Peile, CEO of Hey Honey, said, "The prestigious brands within the HARMAN Luxury Audio Group are world class and steeped in a storied musical legacy. We are excited about the prospect of enhancing their luxury audio collection through innovative, social-first creativity, aiming to breathe life into their products and ignite conversations, sharing, and engagement among audiences."