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Harley-Davidson and Marvel Create Collection of Super Hero Motorcycles via 303 MullenLowe

Creative 220 Add to collection

The custom motorcycles are uniquely designed to reflect the personality and traits of Marvel superheroes.

Harley-Davidson and Marvel Create Collection of Super Hero Motorcycles via 303 MullenLowe

Harley-Davidson and Marvel have created a collection of 27 custom Harley-Davidson motorcycles in a campaign by 303 MullenLowe.
 
303 MullenLowe created a digital platform to showcase the collection where people can vote on their favourite motorcycles to win a trip to Las Vegas: h-dmarvelcustoms.com.

CaptainAmerica_LR.jpg

The campaign showcases some of the most popular Marvel characters and Harley-Davidson models - a Groot-inspired Street Glide Special from the Touring range, a Thor-inspired Breakout from the Softail family, and a Black Widow-inspired Iron 883 from the Sportster family to highlight just a few.
 
The campaign is also supported on Harley's social channels, while the collection - called IronMan_LR.jpgSuper Hero Customs - will feature at Oz Comic Con Sydney this weekend (September 10 & 11, 2016).
 
The launch of Super Heroes Customs coincides with the 75th anniversary of Captain America's first appearance in a Marvel comic.
 
Recent campaigns for Harley-Davidson Australia & New Zealand have also Super Hero Customs_1 LR.jpgrelied heavily on digital and social channels to reach a broader audience. 'Road of Imagination' rolled out on Instagram, while #NicetoBeNaughty achieved over a million views on Facebook.
 
Client: Harley-Davidson Australia & New Zealand
Agency: 303 MullenLowe

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303 MullenLowe, Fri, 09 Sep 2016 06:19:41 GMT