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Hardee's Giant Burger Asteroids Go All in for Madcap Spot

Creative 307 Add to collection

UNIT9 director Angelo Cerisara goes big to the US burger chains campaign for the Middle Eastern market

Hardee's Giant Burger Asteroids Go All in for Madcap Spot

UNIT9‘s director Angelo Cerisara has directed a new spot for the US Burger chain Hardee’s. 

With massive burgers and asteroids, the spot is high energy. Angelo combines strong closeups of different characters devouring their burgers with wide zooms and low/high angles. Super fun ad which launched on TV for the Middle Eastern market. The ad was shot in Beirut, Lebanon. 

Angelo said of the project: "The brief didn’t involve giant burgers and asteroids at the beginning, a big chunk of fun was about developing the creative with the agency. It has been an evolving project since day one".


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Agency

Agency: and_us

Production 

Production company: Big Kahuna 

Director: Angelo Cerisara

Executive Producer: Sabine Farah

Line Producer: Elie Ziade

D.O.P: Pierre Mouarkech

Production Design: Lionel Soria 

Costume: Missy Tohme

Editor: Neda Zag @Coldcutz

VFX: EIGHTY4

VFX Supervisor: Lorenzo Lovera

VFX Producer: Nicolas Martinez Colourist

Sound design: Harry Parsons & Smider Cereal artworks

Genres: People, Action

Categories: Fast food, Retail and Restaurants

UNIT9 London, Tue, 26 Jan 2021 15:38:25 GMT