Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Hard Seltzer Gets ‘Lemon-Aided’ in Labatt Blue Light Campaign

Creative 89 Add to collection

Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch from Valiant Pictures and KAPWA

Hard Seltzer Gets ‘Lemon-Aided’ in Labatt Blue Light Campaign

Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch, a line of seltzer lemonades in four flavours, and brand campaign out of production companies Valiant Pictures and KAPWA. Accompanying digital and social media spots showcase a golfer’s would-be birdie getting a ‘lemon-aided’ - literally - boost thanks to a swig of Labatt Blue Light Seltzer Lemonade. 

Directed by Andres Gomez, collage-style animation and a primary colour palette breathe life into a dreary day and give one golfer a much-needed mulligan. Sunny yellow stands out in the whimsical spot, harkening to everyone’s strategy of choice when life does occasionally give you lemons.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Credits:

Client: Labatt USA

Janine Schoos: Labatt USA Brand Director

Jaime Polisoto: Labatt USA Brand Manager

Agency: Eventive Marketing

Quincy Marr: VP, Account Leadership

Amy LaFrance: Account Director

Lauren Seebacher: Art Director

Cathy McCullough: Senior Creative Services Manager

Laurence Velcoff: VP, Insight & Strategy

Amy Beth Stern: VP, Business Growth & Client Strategy

Production Company: Valiant Pictures + KAPWA

Vincent Lin: Executive Producer & Creative Director

Matthew D’Amato: Executive Producer

Robertino Zambrano: Executive Producer

Andres Gomez: Director

Animation Company: La Finka

Audio Post: Dragonfly Audio Post

Benjamin S.L. Wong: Sound Mixer & Designer

Genres: Animation

Categories: Alcopops, Alcoholic Beverages

Press Kitchen, Tue, 11 May 2021 18:08:00 GMT