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Hard Seltzer Gets ‘Lemon-Aided’ in Labatt Blue Light Campaign

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Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch from Valiant Pictures and KAPWA

Hard Seltzer Gets ‘Lemon-Aided’ in Labatt Blue Light Campaign

Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch, a line of seltzer lemonades in four flavours, and brand campaign out of production companies Valiant Pictures and KAPWA. Accompanying digital and social media spots showcase a golfer’s would-be birdie getting a ‘lemon-aided’ - literally - boost thanks to a swig of Labatt Blue Light Seltzer Lemonade. 

Directed by Andres Gomez, collage-style animation and a primary colour palette breathe life into a dreary day and give one golfer a much-needed mulligan. Sunny yellow stands out in the whimsical spot, harkening to everyone’s strategy of choice when life does occasionally give you lemons.

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Client: Labatt USA

Janine Schoos: Labatt USA Brand Director

Jaime Polisoto: Labatt USA Brand Manager

Agency: Eventive Marketing

Quincy Marr: VP, Account Leadership

Amy LaFrance: Account Director

Lauren Seebacher: Art Director

Cathy McCullough: Senior Creative Services Manager

Laurence Velcoff: VP, Insight & Strategy

Amy Beth Stern: VP, Business Growth & Client Strategy

Production Company: Valiant Pictures + KAPWA

Vincent Lin: Executive Producer & Creative Director

Matthew D’Amato: Executive Producer

Robertino Zambrano: Executive Producer

Andres Gomez: Director

Animation Company: La Finka

Audio Post: Dragonfly Audio Post

Benjamin S.L. Wong: Sound Mixer & Designer

Genres: Animation

Categories: Alcopops, Alcoholic Beverages

Press Kitchen, Tue, 11 May 2021 18:08:00 GMT