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Hard Seltzer Gets ‘Lemon-Aided’ in Labatt Blue Light Campaign

11/05/2021
Marketing & PR
Los Angeles, USA
78
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Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch from Valiant Pictures and KAPWA

Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch, a line of seltzer lemonades in four flavours, and brand campaign out of production companies Valiant Pictures and KAPWA. Accompanying digital and social media spots showcase a golfer’s would-be birdie getting a ‘lemon-aided’ - literally - boost thanks to a swig of Labatt Blue Light Seltzer Lemonade. 

Directed by Andres Gomez, collage-style animation and a primary colour palette breathe life into a dreary day and give one golfer a much-needed mulligan. Sunny yellow stands out in the whimsical spot, harkening to everyone’s strategy of choice when life does occasionally give you lemons.

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