Techsembly, the Singapore based e-commerce platform, has appointed Harbour Collective to develop a global brand positioning, brand identity and a full marketing campaign.
Set up in 2019 by successful entrepreneur and founder of giftslessordinary, Amy Read, Techsembly is set to take on the e-commerce giant Shopify.
Of the appointment CEO and co-founder, Amy commented: “Techsembly is challenging the e-commerce norms. I wanted a team that understood what it is to challenge their own industry norms. Harbour is unique because I get the reassurance of senior, experienced big brand thinkers with the agility and lively minds of brilliant specialists, all in one team.”
Mick Mahoney, creative partner of Harbour, said: “It’s great to be working with such a like-minded client. We’re always at our best with brands that are looking to disrupt their categories. It’s in the Harbour DNA. Techsembly are a great opportunity for us to take our approach onto a global stage.”
Techsembly is a multi-vendor eCommerce Platform that enables businesses to reach global markets with country-specific storefronts that behave, look and feel local in foreign markets.
Harbour were appointed without a pitch.