Harbour, the independent communications collective, has launched its first creative work for The Athletic UK since being appointed as their new lead creative agency last month.
Breaking on Sky Sports this weekend, the TV campaign is targeted at true football fans across the country and designed to drive downloads of The Athletic UK app. It will be supported with digital and social communications across the key festive football schedule.
The ad, directed by Rollo Jackson through Somesuch, was created by Harbour’s bespoke creative studio, Happy Days. The ad features two women, discussing a potential transfer, who can be certain the info they’ve got is 100% correct because they got it from ‘the source’ – which actually turns out to be none other than The Athletic. The work launches the new line 'Ever Source Has a Source'.
Alex Kay-Jelski, editor in chief of The Athletic, said: “We’ve made an advert. Woohoo. It will be all over Sky Sports in the UK this December and it’s all about what we stand for — making sure our subscribers are the people in the know, making sure the information you all get is correct and the best out there. We want The Athletic to be the gospel for football fans.”
Harbour has also added Fitbit EMEA, Suicide & Co and The Gym Group to its client roster over the summer to cap a busy first year for the communications collective relaunched in 2019.