Thu, 13 Jun 2013 15:11:20 GMT
It is hard to believe that a year has passed since Jack Link's made snacking history by creating the first ever National Jerky Day on June 12, 2012. This year, to commemorate National Jerky Day, we launched "Operation Sky Meat." Below are links to four teaser videos we created. "Pigeon", "Helicopter", "Airplane" and "Rocket" are now live on Jack Link's YouTube page and are also running as pre-roll on YouTube.
The four attached posters also accompany the campaign. These teaser videos and propaganda posters were intended to build excitement/curiosity around "Operation Sky Meat." A full credit list is attached.
Operation Sky Meat:
Yesterday, in partnership with Baseball Youth, Jack Link’s unveiled "Operation Sky Meat” at Omaha Champions Village. Baseball fans were treated to a jaw-dropping spectacle as thousands of Jack Link’s packages, attached to mini parachutes, dropped from a helicopter, filling the sky with America’s favorite jerky and thrilling spectators on the ground.
"Operation Sky Meat Plan #1 – Pigeon"
"Operation Sky Meat Plan #2 – Helicopter"
"Operation Sky Meat Plan #3 - Airplane"
"Operation Sky Meat Plan #4 – Rocket"
"Operation Sky Meat: SUCCESS!"
TITLE: “Operation Sky Meat”
CLIENT: Jack Link’s Jerky
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Writer: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producer: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
PR Agency: Carmichael Lynch Spong
Production Company: CLiP
Directors: Jeremy Ryan Carr, Brad Harrison, Nick Nelson
Edit House: CLiP
Editor: Jeremy Ryan Carr
Graphics: Brad Baker
VFX House / Online Artist(s): Drive Thru / Derek Johnson
Music Company: Echo Boys
Stock Footage Company: T3Media
Categories: FoodCarmichael Lynch, Thu, 13 Jun 2013 15:11:20 GMT