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Happy Ever Avatar: Virgin Media’s Latest Campaign Features an in-Game Love Story

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Made in collaboration with adam&eve DDB, ‘Faster Brings Us Closer’ airs tonight during Coronation Street on ITV, kicking off a five-month campaign

Happy Ever Avatar: Virgin Media’s Latest Campaign Features an in-Game Love Story
Virgin Media’s latest campaign features a timeless love story that is set in the world of online gaming, powered by its fast and reliable WiFi. The ‘Faster Brings Us Closer’ campaign plays on the power of Virgin Media’s ultrafast network with the touching story of students Jade and Jake, who form an instant connection after meeting in an online video game.

Virgin Media’s new TV film, which debuts tonight on ITV, emulates a classic love story reimagined for today’s digital world. After Jade defeats Jake in a gaming battle, they decide to team up and the more time they spend in the virtual world, the more their feelings for each other grow.  The narrative builds up to a virtual ‘meet cute’ where the characters take their relationship to the next level, meeting face-to-face via video call.

The uplifting ad, created by adam&eveDDB, is the heart of a new integrated campaign that will include digital media, social and a four-month radio partnership with Bauer Media.  The media for the campaign, which has been optimised for lockdown, was planned and bought by Manning Gottlieb OMD and in continuation of the gaming theme, features a ‘playable ad’ on social and several OVOD partnerships including Twitch.


Cilesta Van Doorn, executive director of brand and marketing at Virgin Media, said: “Building connections that really matter is why we exist at Virgin Media and, once again, we’ve put this sentiment right at the heart of our new campaign. In this increasingly digital era we’re living in, relationships are blossoming in new and unexpected places. For our latest ad, we’ve reimagined a classic love story that includes all of the warm fuzzy feelings you’d expect, but set in a fast-paced video game. We’ve loved showing a different, heart-warming side of gaming as Jade and Jake work together and form a connection in the process, suggesting that even in the virtual world, you can find love when you least expect it.”


“During the pandemic we’ve seen a rise in online gaming, and stories of gamers finding real love in virtual worlds. " added Martin Beverley, CSO at adam&eveDDB. "Our new campaign tells one of those stories – an old fashioned love story in a new fashioned, fast-internet world. Virgin Media’s ultrafast broadband brings us closer even when we can’t meet in person.”

The launch follows Virgin Media’s morale-boosting ‘Stay connected’ campaign, as the provider continues to highlight the importance of timeless human connections during uncertain times.

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Client

Client: Virgin Media

Project/Campaign name: 'Faster Brings us Closer'

Executive Director of Brand and Marketing: Cilesta Van Doorn

Head of Brand Communications: Samantha Codrington

Senior Advertising Manager: Chris Hughes

Advertising Manager: Sam Miao

Disability Consultants: Keely Cat-Wells of C Talent, Virgin Media’s Ultraviolet Network, Scope

Agency

Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director/s: Tim Vance & Paul Knott

Copywriter: Edward Usher

Art director: Xander Hart

Agency producer/s: Nikki Cramphorn, Persephone Withnell & Olly Ravaux

Planner/s: Paulina Thompson & Claire Strickett

Project Manager: Anna Curtis

Social: Lauren Booty

Joint CEO: Tammy Einav & Mat Goff

Managing Partner: Sam LeCoeur

Account Director: Cat Thomas

Account Manager/s: Olivia Rose & Nick Wilkie

Business Affairs: Gemma Davies

Design: King Henry

Designer: Carl Warren

Retouch: Dan Jackson

Digital Design: Gutenberg Global

Digital Designer: Sam Butler

Media

Media Agency: Manning Gottlieb OMD

Executive Director: Paula Mankelow

Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders

Account Manager: Tessa Copeman

Production

Production Company: Academy Films

Executive Producer: Simon Cooper

Producer: Ash Lockmun

Director: Frederic Planchon

D.O.P: Justin Brown

Editorial

Editing Company: Assembly Rooms

Editor: Nik Hindson

Post production

Post Production: Time Based Arts

Post Producer Chris Aliano

VFX Producer: Chris Aliano

VFX Production Assistant: Lewes Bridson

VFX Supervisor: Francois Roisin

Shoot Supervisor: Matt Shires

2D Artists: Matt Shires, Will Robinson, Linda Cieniawska, Vadim Davidoff, Sarah Breakwell and Jamie Crofts

3D Artists: Nick Smalley, Chris Wood, Mike Battcock, Emma Malric, Zoé Sottiaux, Walter How, Ihor Obukhobvskyi, Nigel Timms, Ian Baird, Steve Dato, Julien Fradin, Joffrey Zeitouni, Igor Velichko, Pavel Mamichev, Kornel Makarowicz, Abner Marin, Lucas Cuenca, Giuseppe Bufalo, Florian Mounie and Kimon Matara

VFX: Jess Gorick

Concept Art: Heri Irawan, Hans Park, Gary Sanchez, Michal Karcz, Kenny Kong, Michael Michera, Billy Robers and Maco Iozzi

Colourist: Lewis Crossfield

Music and Sound

Music Supervisor: Jesper Gadeberg

Audio Post Production: Anthony Moore and Phil Bolland - Factory Studios

Audio Producer: Lucy Spong

Soundtrack name and composer: Greenscreen – Karl Zine

Genres: Animation, Visual VFX

Categories: Utilities, Cable / Satellite TV

adam&eveDDB, Fri, 05 Feb 2021 12:43:19 GMT