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Happiness Saigon and Tuborg's Interactive Music Video Brings People Together

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Music video featuring local artists JustaTee and Phuong Ly uses facial detection software to unlock more content

Happiness Saigon and Tuborg's Interactive Music Video Brings People Together

Tuborg Open is a yearly musical collab between famous international and local artists. This year Vietnam’s hottest artists JustaTee and Phuong ly created Ta Là, a catchy V-pop song with lyrics that talk about the importance of being Open to More.

But most music videos are usually watched alone. Even when we’re physically under the same roof, we just send content we like to each other. We very rarely actively watch it with one another. 

That’s why Tuborg Vietnam, Happiness Saigon and its in-house production unit BLISS Interactive created an interactive music video that obligates people to come together. In the interactive music video, we see the two local artists JustaTee and Phuong Ly with different people locked in boring situations around them. The more faces are recognised by the facial detection software, the more situations around them unlock and the better the music video gets. 

The music video, which doubles as a demonstration of the music video, gathered more than 6 million views. The experience brought together 418,861 people in total. Literally. 

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Client: Tuborg

VP Marketing: Andrzej Bialasiewicz

Brand Managers: Nguyen Phuong Thanh, Bui Hoang Thai Ha, Emma Andersen


Agency: Happiness, an FCB alliance

Agency: Happiness Saigon

Executive Creative Management: Alan Cerutti

Executive Creative Director: Gregory Titeca

Creative Director: Philip Vandenberghe

Creative Director: Paul Busschau

Concept Provider: Simon Pyson

Concept Provider: Iris Nuyts

Strategic Brand Planner: Viet Le

Business Director: Son Nguyen

Account Director: Khanh Pham

Associate Account Manager: Julie Nguyen

Account Manager: Ngoc Le

Account intern: Tho Duong

Account intern: Julius Pelz

Head of copywriting: Phuc Nguyen

Copywriter: My Tran

Intern copywriter: Nghia Tran

Planning Manager: Yen Vu

Head of Design: Caroline Ray

Design: Trinh Mai

Design: Gissele Bautista


Production House: Alien Media

Developer: BLISS interactive

Head of Technology: Thomas Colliers

Front-end team leader: Thai Nguyen

Project Manager: Duyen Do

Developer: Benjamin Richebois

Developer: Thong Hua

Genres: Music performance

Categories: Beers, Alcoholic Beverages

FCB APAC, Mon, 29 Jun 2020 08:01:21 GMT