Happiness Rewrites URLs to Inspire Dyslexic People into Design

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The campaign allows dyslexic people to easily upload their portfolios online
Happiness Rewrites URLs to Inspire Dyslexic People into Design

Over 65% of people who excel in art or design have dyslexia. To recruit the best graphic designers, Happiness targeted them on places where you can easily find them: inspiration sites. Like designspiration.com, behance.com, thisiscolossal.com, … 

But to be sure they were dyslectic, Happiness rewrote all the site URL’s in many dyslexic ways.

Yes, you read that right. Or maybe you didn’t, as Hapiness want to recruit the best designers with dyslexia. Because dyslexia isn’t a malfunction, it’s a plus. 

But to be sure they were dyslectic, Happiness rewrote all the site URL’s in many dyslexic ways. When they go to these sites, they can easily upload their portfolio

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Happiness, 5 months ago