Hapless Characters Launch McDonald's 280 Burger

2014 started with a special event at McDonald’s : the 280 operation.

McDonald’s fans are invited to come and rediscover the Original 280 and three other versions of it. Indeed, the fans had the opportunity to choose the new recipes that would be proposed in their McDonald’s in 2014. In September 2013, they could vote on the Internet. Three recipes were selected : the 280 with Béarnaise Sauce, the 280 with Pepper Sauce, and the 280 with Cheese.

To display this return, TBWA\PARIS designed 4 humorous TVC. They convey a simple message: each one of us deserves the best of the best 280 at McDonald’s.

The films were directed by Ivan Grbovic from Wanda.

Credits

Agency: TBWA\Paris

Client: Xavier Royaux, Timothée Loizeau, Jean-Guillaume Bertola

Creative Director: Jean-François Goize

Copywriter: Antoine Colin

TV Producer: Elisabeth Boitte

Production Company: Wanda

Director: Ivan Grbovic